Yesterday evening I got some goodies from the
ITC ‘Kitchens of India’ along with a note from the CEO of ITC Foods, Mr.V L
Rajesh. For me it’s just not a box full of joy, I would like to call it as ‘Kitchen
of treasures’. I love ITC products ever
since I attended a bloggers meet in ITC Gardenia and that's when I came to know more about
ITC foods. Till then I was not a regular customer and always experiment with
multiple brands. Now I am a loyal ITC
customer and I know ITC products are safe for me and my family.
A world class
food brand which has some of the products like Kitchens of India, Aashirvaad,
Sunfeast, Dream cream, Bingo, Delishus, Yumitos, Candyman, GumOn, B Natural and
Dark Fantasy. Some of the ITC products which I love and never get bored are B
Natural Jamun juice which is one of the best juice and my family favorite, Dal
Bukhara which is made of slow cooked black lentils in a tomato gravy, very rich
in taste and feast for all the senses, then other favorites are ‘ready to eat’
Awadhi Badam Halwa and Moong Dal Halwa; perfect 5-star restaurant style
desserts which are cooked to perfection and rich in flavors. Being a Home Chef
making Halwa at home is such a pain and I am sure once you try these products,
you will never waste your time in preparing Halwa at home.
I was surprise to see two of my favorite
stuffs in the gift box- Apple & cinnamon fruit conserve and Mango Jeera
Chutney, I can’t wait to try these along with Yakhani Pulao and Paneer Darbari.
These products are packed using ‘Retort Process Technology’ in which the food
is sterilized and then packed with a special four layer pouch which keeps the
food free from any damages or environmental contamination. This is the brand
which I can blindly trust and recommend to my friends and families. Thanks a
bunch ITC team for sending these goodies.
Few months ago, I was invited for ‘ITC Foods You
Ask We Answer’ for the bloggers- an interactive session with ITC and selected
bloggers from Bangalore. It was the time when one of the top noodles brand was
facing problem after finding excessive amount of MSG (Monosodium Glutamate) content
in it. Whole nation was shocked to hear about this and just like any other
person even I was hesitant to try any other brand. I stopped eating noodles and
sticked to other stuffs. That’s the time I attended ‘ITC Foods You Ask We
Answer’ where I got answers for my questions regarding the contents, quality of
products, hygiene and more than anything else ITC’s team effort like a joint
family.
Few pictures taken at ITC Foods Bloggers meet, 'You Ask, We Answer'
Everyone knows about YiPPee, but atleast once we would have thought how
safe is this product? I was very lucky along with many other bloggers who got
an opportunity to meet the CEO of ITC Foods, Mr. V.L.Rajesh. He was so down-to-earth
person who clearly explained the history of ITC and his wonderful long journey
in ITC. He explained us very well that how they create each product from ITC and
the guidelines they follow before it reaches to the customer. Host of this
event was one of the top Vloggers in Bangalore, Ms. Archana Doshi from Archana’s
Kitchen. Her anchoring made it easy for the bloggers to interact well with the
ITC team. Head of Marketing & Executive Committee Member at ITC Food, Ms.
Kavita Chaturvedi narrated the story of YiPPee. She told us how they wanted to
be unique in market and came up with an idea of ‘long, non sticky, tasty and
safe’ noodles which is everyones favorite brand now- Sunfeast YiPPee noodles. She
also showed us the test reports which only YiPPee has cleared all the criteria
according to the Food Safety and Standards Authority of India (FSSAI). So YiPPee
is absolutely safe. Anytime you can check the lab reports which are available
in ITC website. Also go through the YouTube videos
which shows the making of Sunfeat YiPPee noodles.
After the interactive session, Chef from
ITC team showed us dishes made of YiPPee noodles and also we had a cook-off event
with 5-6 teams in which my team made a creative noodles pizza with delicious
YiPPee noodles.
After the bloggers meet we had a buffet lunch with unique dishes and lip-smacking desserts from ITC Gardenia
which gave me a foodgasm. The taste of smoked Baingan
Ka Bhartha and Tiramisu made of Sunfeast Dark Fantasy are still in my mouth. They didn’t forget to give a basket full of
goodies before we left the venue. My journey with ITC products started from
that day.
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Sunfeast Dream cream |
I tried
recreating Tiramisu with Sunfeast Dark Fantasy Coffee Fills and it was big hit. Click here for the Tiramisu recipe
To know more about ITC and their products, please check out- ITC Limited
Once again, thanks a lot ITC team, for making us happy!
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For any queries or feedback, send a mail to afoodiestrail@gmail.com
Model can be seen with cake there are two different ways to eat it.Albanian food
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