When a brand that you follow, invites for the brand launch of their new products, as a foodie it’s a pleasure to be present at this event. I am referring to the new range of Parathas launched by Innovative Foods Ltd (IFL) under the brand name Sumeru, held at The Oberoi, Bangalore.
Innovative Foods Ltd (IFL) is a major player in the Indian food processing industry since 1989. Their packaged products include vegetarian and non-vegetarian (seafood, poultry, and pork) food. I have used Sumeru products before and never had any issues when it comes to quality or quantity of packaged frozen food.
The new range of Sumeru Classiques Parathas includes –
Beetroot & Jeera Paratha
Turmeric & Ajwain Paratha
Methi & Spinach Paratha
The event started with Innovative Foods Ltd addressing the media followed by a delightful demo cooking session by Celebrity Chef Ajay Chopra. Speaking on the occasion, Saurabh Kumar, VP, Sales & Marketing, IFL said “The growing acceptance of frozen food in India has pushed us out of our seats to think of new product solutions. Providing convenience and versatility to consumers has been one of the core pillars on which our product portfolio stands and our aim has been to enable consumers to create a restaurant like meals at home. Our new range of Parathas are a delightful triangulated combination of taste, health & excitement.
Suraj Sharma, GM, Marketing IFL, commented, “A lot of research has gone into making these new products. Whether it’s the multigrain variant or beetroot with jeera or turmeric with ajwain or methi with spinach – all these combinations have been developed keeping in mind the health factor along with the taste which today’s discerning consumer demands.”
The Celebrity Chef Ajay Chopra who is also the Brand Ambassador for Sumeru spoke about the role of quality frozen food in our busy lifestyle. At the launch, he said. “My association with Sumeru has given me a platform to make people believe that you don’t need to be a chef to experience a restaurant style meal at home. Parathas are a favorite across India and with a little innovative thinking; they can easily be adapted to a variety of dishes”.
Chef Ajay Chopra created three innovative dishes using Sumeru products, – Paratha Quesadilla with Pindi Chole stuffing, Shami Kebab Sandwich using Paratha and Veg Lasagna made of Paratha, loaded with veggies and cheese. The first two dishes I could almost imagine the taste but was a bit doubtful about the taste and texture of lasagna. But to my surprise when we tasted this dish for lunch, I was dumbstruck.
|Food Bloggers with Chef Ajay Chopra|
These Parathas are easily available in nearby supermarkets and a pack of 5 Parathas will cost around
₹80-100. Doesn’t matter if you love or doesn’t like cooking, you can create a variety of dishes using Sumeru products and next time become a star at your house parties.
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